"What are the use cases you want to pursue with your enterprise cloud project?" The question seems innocuous enough, but I can tell you from first-hand experience that it is anything but. If you asked five people from different teams within the same company to each give you three use cases, you would end up with 15 different scenarios. Such is the case in the current enterprise landscape where points of view on cloud vary about as much as you can imagine. Each organizational fiefdom has its own set of pain points, challenges, and initiatives to tackle, and each one of those teams have an idea on how the cloud can help. Being on the service provider side, listening to users roll off a burgeoning list of usage scenarios is equal parts exciting and disconcerting. I find myself caught somewhere between, Wow, that sounds cool and fun!', and How am I going to show that in an easy, yet valuable manner?' It is not an easy task. Lest you think I am out looking for pity, I sympathize even more so with the company. I especially feel for the person on the consumer side who gets the task of leading the enterprise cloud initiative.' Talk about a thankless, exhausting, and challenging role. On a given day, the only team that is rallying behind you is the one who thinks you are about to implement the product they are championing!  image

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