div class=weblinks weblinks-item weblinks-link-10199 div class=weblinks-body pWhen Control Technology Corp. sought CRM technology to help bolster its sales efforts, it faced several challenges. The company needed industry-specific sales processes woven into the system, yet lacked the budget for extensive customization. Additionally, management was concerned about adoption, based on low usage of its previous CRM system. Finally, management required tools that provided easy insight into sales and customer data. /p /div!--class=weblinks-body-- /div!--class=weblinks weblinks-item weblinks-link-10199--

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