Social CRM: The facebook generation demands it

When Gartner listed the 10 technologies it expected to explode in the enterprise market in 2012, it failed to highlight Social Collaboration and Customer Relationship Management (CRM) tools. However, from Oracle to IBM, it seems social collaboration is all the rage, and one company in the prime position to benefit appears to be SugarCRM. We talked to their CTO, Clint Oram, about why getting social is becoming so important in business.