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pAs we begin to see an increase in the number of applications aimed at automating the management of marketing, we?re also starting to see a corresponding increase in efforts to integrate those systems with the customer relationship management (CRM) systems that we use to automate the sales management process./p
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Read more: http://www.itbusinessedge.com/cm/blogs/vizard/bridging-the-sales-and-marketing-divide/?cs=38079