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The Google Analytics Blog recently posted a great video showcasing how ?Google Website Optimizer can help you identify the copy, images, and page layout combination that is most effective at getting visitors to convert?. Together with Google Analytics, you can ?find out which landing pages are least effective, so you can start working (optimizing) on those first?.
Google Website Optimizer is natively integrated with Magento as of version 1.1.7 (see related video and webinar).
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Read more: http://www.magentocommerce.com/blog/video-improve-conversions-in-60-seconds
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